12 reasons why the Aussie Drawcards
Distribution and Display service is superior to traditional brochure
distribution services ...
 1.
More Attractive Display
Aussie Drawcards' unique display stands are more attractive than
traditional brochure racks. All the drawcards in our stands are
of uniform size and quality, and are colourfully arranged to produce
a display that is always neat and tidy, and appealing to tourists.
2. Greater Exposure Through Superior Positioning
Unlike brochure racks, Aussie Drawcards' stands are small and moveable.
They enjoy the singular advantage of being placed on reception,
concierge or tour desks, where they are readily accessible to front
office staff as well as tourists. Front office staff can familiarise
themselves easily with the contents of our stands and, thereby,
provide a better information service to their guests.
3. More User Friendly
Tourists prefer Aussie Drawcards' service because our drawcards
are the size of business cards and fit easily into pockets, purses
and wallets. Since our drawcards are more readily retainable by
tourists than larger DL or A4 brochures, they are more likely to
be transferred to friends and relatives when tourists return to
their place of origin. This is a continuing benefit to our subscribers.
Accommodation establishments also prefer our service because of
its user friendly nature. Our small, moveable stands do not disrupt
their decor, and our drawcards are of a size and weight that they
can send them to guests when confirming bookings without incurring
the additional stationery and postage costs that deter them from
sending larger publications.
4. Guaranteed Display - No Drop Off Waste
Some traditional brochure distribution systems expressly negative
any warranty as to display because what they offer is essentially
a delivery and not a display service. Others are ambiguous about
display because their location lists include establishments in which
they have no brochure racks. It follows that whether or not a particular
brochure is placed on display is often dependent on the discretion
of the location which may choose to discard unsolicited brochures.
Aussie Drawcards, by contrast, guarantees display. We are not a
delivery or drop off service. We have our own identical, customised
stands in all the locations on our location lists, and we service
our stands ourselves.
5. Guaranteed Pocket Exclusivity - No Competitor Displacement
Traditional brochure distribution companies and their subscribers
always face the problem of competitor displacement. The tourism
industry is a large and highly competitive industry. Keen operators
with DL fliers or brochures often look for racks in which to put
them. Not infrequently, they place their brochures on top of others,
or remove other brochures to facilitate the insertion of their own.
Aussie Drawcards' service does not suffer from this problem because
traditional fliers and brochures are larger than our drawcards and
cannot fit into the pockets of our stands.
6. Easy Verification of Display Guarantee
Aussie Drawcards is so confident of its display guarantee that
it provides its subscribers with location lists which contain contact
names and phone numbers. Subscribers to our service, therefore,
have the opportunity to verify our display guarantee without leaving
their offices.
7. Accurate Public Uptake Records
Aussie Drawcards provides its subscribers with regular statistics
on the rate of uptake of their drawcards. Since the Aussie Drawcards
service does not suffer from either drop off waste or competitor
displacement waste our uptake figures are a truer reflection of
tourist usage than figures supplied by traditional brochure distribution
companies. Subscribers, therefore, are better able to assess the
return on their investment.
8. Better Networking Opportunities
Because Aussie Drawcards supplies its subscribers with location
lists that contain contact names and phone numbers, our subscribers
are better able to network with accommodation establishments to
their advantage.
9. Dual Use Savings
Aussie drawcards are the same finished size as conventional business
cards. They are ideal for use as such, or as product cards. Subscribers,
therefore, are saved the expense of producing these separately.
10. Lower Cost Promotional Literature
Aussie Drawcards coordinates artwork and printing for all its subscribers.
Subscribers share the substantial cost savings that result from
Aussie Drawcards' economies of scale.
11. Inclusion on Aussie Drawcards' Website
Aussie Drawcards includes all its subscribers' drawcards on its
website which is promoted in over 300 high profile locations in
the Metropolitan, Peel, South West Cape and Great Southern regions.
This free addition to our guaranteed distribution and display service
provides our subscribers with an advantage that is unmatched by
traditional brochure distribution services.
12. Environmentally Friendly
Aussie Drawcards use one quarter the amount of paper used by traditional
brochures. They are therefore a more efficient use of scarce timber
resources.
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